Léka

Leka designer profile 1

Designer Name: Léka

Label Name: Léka

Website: www.lekanyc.com

Origin: New York / Russia

Background: Art Director is the soul of our brand. Ms LEKA is a talented designer and architect. She herself sets the direction of the brand, monitors the product range and stylistic components of Léka. Ms LEKA has worked in the sphere of architectural and landscape design for a long time. She participates in major European exhibitions, takes part in international design competitions.

Business experience gained during the development of her own architectural bureau (the bureau produces complex engineering and country houses design) became the basis for new business in the sphere of designer women’s clothing.

Vision: Talent, passion towards fashion and teamwork play a significant role in everything my team and I do. Our product is highly demanded and every single day we strive to show its perfection. I am proud of the mutually beneficial relationship that we have set between our partners, suppliers and the creative team of fashion professionals. It grants us stability, gives an opportunity to be honest and confident in our actions, and provides with a powerful stimulus for future development. In my opinion there is no end on the way to perfection, we never stop to reach for more. Léka Fine Papers, Léka Fleurs and Léka Wedding Line ‒ new branches of Léka that has already been launched as the lines echo the core ideas of the main collection.

Signature style: Architecture and constructivism are the basis of the brand Léka. Our strength is the application of innovative, fresh architectural solutions to create fashionable clothes. Each model by Léka is a unique product with unsurpassed quality, refinement and graceful sometimes hidden from view, details.

Influence: I travel a lot and get inspired by modern architecture. Large scale looks of the facades and various spatial constructions help me to think global, move from the whole picture perception to the details, not getting too much involved in decorating. A dress for me is a space where woman exists.

Brand philosophy: Léka’s Philosophy is built on the emotional appeal to the costumer. Léka brings a festive sense to woman’s world, makes her strive for beauty and perfection, makes the world around her more beautiful.

Making it happen: Participation in international projects (CHIC, China; Volga Seasons Festival, Russia; Marseille ‒ Provence 2013, France).

Celebrity crush/fans: I like to see strong and bold personalities, who achieved all they have by their own labor and patience. First on my list is irreproachable Anna Wintour.

What does New York City mean to you? New York for me is the center of the universe. I totally dissolve in this city. Every cell of my body and soul exists in harmony with space around. At every step I see something that inspires me. This is the place where I feel I want to live and work nonstop.

Jewelry for the runway show will be provided by Rajé: “This collection is driven by the natural aesthetic of life and all that it has to offer in the past, present, and future.”
www.rajestyles.com